Frédéric DOSQUET

Full Professor

  • Marketing

About

Frédéric Dosquet is a professor of marketing. Frédéric Dosquet holds an HDR (qualification to supervise doctoral students) from the University of Toulouse and a Ph.D. from the University of Pau (France), and joined éklore-ed School of Management in 2011.  

Dr. Frédéric Dosquet has expertise and interests in marketing, tourism development, and public administration. He has published 19 books, more than 15 book chapters, and over 20 academic articles in peer-reviewed journals (CNRS, FNEGE, HCERES, ABS). He is also frequently invited to appear in the media (television, radio, print) as an expert. 

Degrees

  • 2021 > Doctorate in Information and Communication Sciences, University of Toulouse 3: “The Community and Its Boundaries: The Contribution of Social Representations.” Committee: Professors Bessy (Pau), Bourliataux-Lajoinie (CNAM Paris), Brillet (Ministry), Decrop (President of AFM, Namur), Fauré (Toulouse), Gardère (Bordeaux), Jaussaud (Pau), 
  • 2005–2010 > Doctoral dissertation in Management Sciences, awarded the distinction “with highest honors and the unanimous congratulations of the jury,” University of Pau: “Social Representation in Political Marketing: A Study of Activists in the French Socialist Party.” Chair of the jury and first reviewer: Professor Décaudin, University of Toulouse 1; second reviewer: Professor Boyer, Paris-Dauphine University, 
  • 1991–1992 > Specialized Master’s in Marketing and Communication, ESCP Europe,  
  • 1990–1991 > DESS (Professional Master’s Degree) in Defense Strategies, Paris Panthéon-Assas University, Paris II, 
  • 1989–1990 > DEA (Master’s degree in research) in Political Science, Paris Panthéon-Assas University (Paris II), with honors, 
  • 1988–1989 > Bachelor of Arts in Political Science, Paris Panthéon-Assas University (Paris II), 
  • 1988–1989 > Master’s Degree in Communication Sciences, Paris Panthéon-Assas University, Paris II, 
  • 1987–1988 > Bachelor of Arts in Communication Studies, Paris Panthéon-Assas University, Paris II, 
  • 1987–1988 > Winner of the competition for the best exams at Paris Panthéon-Assas University, 
  • 1987–1988 > Bachelor of Arts in Economics, University of Paris VIII, 
  • 1985–1987 > Bachelor of Arts in Economics, University of Paris VIII. 

Academic Experience

  • Since 2025 > Associate Dean for International Development. 
  • Since 2021 > Full Professor at ESC Pau (110 teaching hours per year). Director of the Graduate Program for Elite Athletes (since 2022), in partnership with the Top 14 professional club, Section Paloise Rugby.  
  • Since 2015 > Lecturer and researcher at ESC Pau (110 teaching hours per year). 
  • 2012–2015 > Academic Director of the Marketing Department at ESC Pau (110 teaching hours and management of the marketing division: 6 full-time faculty members and over 30 guest lecturers). 
  • 1997–2017 > Lecturer at IAE de Tours (Master’s 2 in Services Marketing since 2009); Polytech Lille (Master 2 in Iaal since 2008); IAE Pau (Master 2 in Moti since 2010); EM Strasbourg (PGE, 3rd year since 2011); Kedge Bordeaux (PGE, 3rd year since 2010).   

  • The contributions of the AOL method to understanding a marketing experience: the case of wine

    Research in Management Science - Management Sciences - Ciencias de Gestión • 2024 • Ranking : 2*

  • Political Branding: Representation of Values and Perceived Partisan Polarization. The Case of "La République En Marche" Members' Evaluation of the Logo

    Research in Management Science - Management Sciences - Ciencias de Gestión • 2020 • Ranking : 2*

  • Exploring Managerial and Social Media Practices in Family Businesses: Effects on Performance

    Proceedings of the Academy of Management, 16278 • 2021 • Ranking : NC

  • Digital Touch in Sponsorship: Building a Closer Connection with the Brand Through Virtual Reality

    International Journal of Consumer Studies • 2023 • Ranking : 2*

  • Pilgrims’ Expectations and the Strategies of Public Stakeholders: The Case of the Camino de Santiago

    Research in Management Science - Management Sciences - Ciencias de Gestión • 2023 • Ranking : 2*

  • Stakeholder-Led Public Policy Management

    Resaddersse International • 2022 • Rating : 1*

  • Political Branding: Representation of Values and Perceived Partisan Polarization. The Case of "La République En Marche" Members' Evaluation of the Logo

    Research in Management Science - Management Sciences - Ciencias de Gestión • 2020 • Ranking : 2*

  • Mountain tourism and second-home tourism as a post-COVID-19 lockdown distraction

    Global hospitality and tourism theme • 2020 • Ranking : 1*

  • intermediary stakeholders, strategic key players in public policy management: the case of Santiago de Compostela

    • 2022 • Ranking : 1*

  • Investigating the potential of children's program leaders to promote sustainable tourism in holiday resorts with mini-clubs

    Research in Management Science - Management Sciences - Ciencias de Gestión • 2022 • Ranking : 2*

  • Marketing
  • Media training
  • Communication

  • Public Management
  • Political Marketing and Communication
  • Regional Marketing

Awards

  • Appointment as Associate Professor at a French university (2017), renewed in 2023. 
  • Winner of the competition for the best exams at Paris Panthéon-Assas University, 1987–1988.  
  • Recipient of the Academy of Commercial Sciences Award for the book *On Air Marketing*, 2014. 
  • Participant in the IHEDN (Institute for Higher National Defense Studies) program, 200th Aquitaine regional session, 2015. 
  • Member of the jury for the EFMD Case Writing Competition and the CCMP AFM 
  • Member of the Scientific Advisory Board of the French Agency for the Routes of Santiago. 
  • Member of the "Education" Committee of Elan Béarnais (Pro A basketball). 

Consulting experience

  • 1999–2010 > Independent Consultant
  • 1994–2004 > Founder and co-director of the Comédia-Euskalmédia agency (Bayonne, Pau)
  • 1992–1994 > Advertising Manager, Euphorie Advertising Agency (Pau)

Media-related experiences 

  • Since 2015 > Political news commentator for Radio France
  • Since 2017 > Political News and Communications Columnist for LCI