Organized in partnership with IA Pau and French Tech Béarn, this event reflects Éklore’s mission: to train students to understand and master the technologies that are transforming businesses today.

A deep dive into prompt engineering

The day will begin with a training session led by experts from IA Pau. Students will learn the fundamentals of prompt engineering, a skill that has become essential for effectively using generative artificial intelligence tools.

Learning how to formulate clear instructions, structure queries, and optimize results: these are all skills that will enable participants to get the most out of AI technologies.

A real-world challenge for students

After this learning phase, it’s time to take action.

Divided into 37 teams, the students will tackle a real-world challenge proposed by N’Py, a major player in mountain tourism in the Pyrenees.

Their mission: to design three digital marketing materials using the most advanced generative AI tools available on the market:

• a LinkedIn post aimed at a professional audience

• a targeted B2B email campaign

• a landing page optimized for SEO

To successfully complete this challenge, students will have access to several well-known AI platforms, such as Gemini, Claude, and solutions developed by OpenAI.

The goal: to demonstrate their ability to use AI as a strategic tool for marketing creation and performance.

A conference on the challenges of artificial intelligence

While the projects are being evaluated through a blind review process by N’Py’s management, French Tech Béarn will host a conference focused on the current challenges of artificial intelligence for businesses and regions.

A discussion session that will allow students to step back and reflect on the changes currently underway and the opportunities these technologies offer.

An awards ceremony to recognize creativity

The day will conclude with an awards ceremony at 5:00 p.m., honoring the teams that proposed the most relevant strategies and content.

Above all, this Promptkathon will be an opportunity to showcase our students’ creativity, team spirit, and innovative spirit.

Partners committed to innovation

This event would not have been possible without the commitment of partners involved in the local technology ecosystem.

We would like to extend our heartfelt thanks to:

• Nicolas Girardin, President of IA Pau

• Alexandre Stojanovic, President of French Tech Béarn

• Guillaume Roger, CEO of N’Py Résa

Their support helps bridge the gap between academia, technological innovation, and the needs of businesses.

Developing the talent of tomorrow

With this Promptkathon, Éklore reaffirms its commitment to integrating new skills related to artificial intelligence into educational programs.

Beyond simply mastering the tools, the challenge is to teach students to think, create, and innovate in a world where AI is becoming an indispensable partner.

One thing is certain: on March 13, our students’ creativity will take center stage on the Pau campus.