François BOUSQUET

Full Professor

  • Marketing

About

Marketing Professor

Degrees

  • 2024 > Qualification to Supervise Research (HDR) 
  • 2014 > Doctorate in Management Sciences 

Academic Experience

  • 2016–present > Teacher at éklore-ed
  • 2010–2020 > Lecturer at Kedge Business School, IAE Bordeaux 

  • Collective Dynamics and Regions – Nine Challenges for Competitive, Innovative, and Sustainable Regions. Book Review

    International SME Journal • 2024 • Ranking : 3*

  • The Difficult Integration of Marginalized Individuals

    M@n@gement • 2022 • Rating : 3*

  • Collective social capital and rites of passage

    Management & Social Sciences • 2021 • Ranking : 1*

  • The Strategic Nature of Resources Derived from Local Roots: A Proposed Evaluation Framework for SMEs

    International SME Review • 2020 • Ranking : 3*

  • B2B Marketing 
  • Marketing Strategy 
  • Operational Marketing 
  • Market research 

  • The Relationship Between Businesses and the Local Community 
  • Collective share capital 
  • Skills-based philanthropy 

  • 2016 to present > Professor  
  • 1999–2016 > Market research for major retail groups - UCD 
  • 1993–1999 > Marketing Research Manager - Socodit 
  • 1990–1993 > Product Manager – Labeyrie