DIPLOVIS - BUSINESS DEVELOPMENT AND MARKETING MANAGER
Bachelor's Degree in Marketing & Business
Experience a learning environment where people, freedom of expression, and boldness shape your future in marketing and business
Published on October 15, 2024
Updated on April 8, 2026
Course Overview
At the Grenoble campus, enroll in the Bachelor’s in Marketing & Business and choose a program that will prepare you for the challenges of marketing and sales management.
Over the course of three years, you’ll benefit from an experiential learning approach through numerous real-world projects, particularly thanks to the school’s network of partner companies, with a strong focus on the sports sector.
The third year may be completed through a work-study program.
Join us and build your future in an environment that prioritizes people and innovation.
The Bachelor's degree in Marketing & Business is open to:
First year: with a high school diploma
Second year: with 60 ECTS credits or completion of the first year of higher education
3rd year: 120 ECTS credits or equivalent to two years of post-secondary education
Rhythm
Classical
Alternating
Program duration 3 years • Admission is possible in the 1st, 2nd, or 3rd year
Admission Requirements
High school diploma
Two years of post-secondary education
Specialization Marketing, Sales
Campus
Grenoble
Degree 3-year degree • RNCP certification 40447 • Level 6 (EU)
Earn a state-recognized (MESR) three-year degree with RNCP certification
The Bachelor’s degree in Marketing & Business is a three-year program accredited by the Grande Ecole de Management éklore-ed, a member of the Conférence des Grandes Ecoles and recognized by the Ministry of Higher Education and Research (MESR).
Certification registered with the RNCP (National Directory of Professional Certifications) –Level 6
Registration in the RNCP directory determinesthe level and quality of professional certification, as itensures that individuals acquire a qualification recognized in the job market.
I am applying for the training program
Why choose the Bachelor's in Marketing & Business at éklore-ed School of Management?
Well-being
A friendly atmosphere, close-knit community, and the student experience are at the heart of our educational approach.
International
Opportunities for study abroad at partner universities and professional internships abroad.
Sector-specific analysis
Students have the option to specialize in sports marketing or in the sale of sports products or services.
Network
With more than 20,000 alumni, we have a powerful network dedicated to helping students succeed in their projects.
What are the educational objectives?
The Bachelor's program allows students tocontinue their studies toward our Grande École Master's degreeor toprepare for a career in fields that emphasize marketing and business relations, and to do so, they must be able to:
Analyze the market and consumer behavior
Develop and implement marketing strategies
Manage sales projects
Communicate and negotiate in a professional setting in French and at least one other language
Mastering Digital Marketing Tools
Apply the legal and ethical framework for business
Mastering Sales Techniques (Sales Specialization)
Developing Marketing Strategies for Innovation (Innovative Marketing Specialization)
Duration
3 years
12 months per year of training
What is the schedule for the Bachelor's in Marketing & Business?
Years 1 and 2 are available as either a traditional program or a work-study program.
Schedules: Bachelor's 1 and 2 Work-Study Programs - Bachelor's 1 and 2 Internship
The third year is available as a work-study program.
Schedule: Bachelor's Degree (3-year work-study program)
Assessment Method
Continuous assessment: real-world case studies, projects to be completed in groups or individually, oral presentations, written exams
Final exam: individual written exam
Recognition of work experience (internship or work-study program)
Teaching Methods
Theoretical contributions
Case studies
Business Games
Project Management for Real-World Businesses
Scenario
Work experience (internship or cooperative education program)
Why choose the Bachelor's in Marketing & Business at éklore-ed School of Management?
Well-being
A friendly atmosphere, close-knit community, and the student experience are at the heart of our educational approach.
International
Opportunities for study abroad at partner universities and professional internships abroad.
Sector-specific analysis
Students have the option to specialize in sports marketing or in the sale of sports products or services.
Network
With more than 20,000 alumni, we have a powerful network dedicated to helping students succeed in their projects.
YEAR 1: MANAGEMENT FUNDAMENTALS & CORPORATE MISSION
60 ECTS – Semesters 1 & 2
Semester 1
Management Fundamentals, Market Research, Marketing, Economics, Law, Ethics, Éklosion
Applied Courses - Project Management, Excel, SEO, Negotiation
Semester 2
Management Fundamentals, Law (GDPR), CSR, Social Media, Advertising
Applied Courses - Project Management, Excel, Communication, Writing, Electives in Product Engineering and Materials Science
+ Introductory Internship or Work-Study Program
8 weeks in France or abroad
At the end of your first year, you’ll join a company for a two-month internship in sales or marketing. The goal is to familiarize yourself with these fields and put what you’ve learned during the year into practice. You can go abroad to combine your professional internship with an international experience.
Grenoble Campus: Bachelor's 1 and 2 (work-study program) - Bachelor's 1 and 2 with internship
YEAR 2: ADVANCED STUDIES & CORPORATE INTERNSHIP
60 ECTS – Semesters 3 & 4
Semester 3
Management Fundamentals, Market Research, Marketing, Research, Digital Marketing, Geopolitics, Éklosion
Applied Courses - Project Management, Excel, Communication, Negotiation
Semester 4
Management Fundamentals, Operational Marketing, HR, E-Commerce, CSR, Éklosion
Applied Course - Excel, Negotiation, Consumer Behavior
+ Advanced Internship or Work-Study Program
A 10- to 12-week advanced internship in France or abroad concludes the second year of the sales or marketing program. It will allow you to apply the skills you’ve developed throughout the year and build on the professional experience gained during your first-year internship.
or
International University Exchange
YEAR 3: SPECIALIZATION AND PROFESSIONAL DEVELOPMENT
60 ECTS – Semesters 5 & 6
Semester 5
Interdisciplinary courses in Management, Strategic Intelligence, Advanced Marketing, ERP, HR, Law, and Éklosion
Applied Course - Digital Tools, Managerial Decision-Making
Specializations
Sales (Sales, Negotiation, CRM, Products) or
Marketing (Sports Marketing, Innovation, Branding, Product Launch)
Semester 6
Cross-disciplinary courses in Management, Research Methods, Intercultural Management, CSR, and Éklosion
Applied Course - Decision-Making Tools, Business Intelligence
Specializations
Sales (Customer Base, Partnerships, Sporting Events, Behavior) or
Marketing (Web Marketing, Digital Marketing, Merchandising, Sustainable Marketing)
CLASSIC ROUTE
5-month internship
Ideally, it will be based on a project defined by the company and will culminate in the writing of an internship report.
x
WORK-STUDY PROGRAM
12-month apprenticeship contract: 70% of the time in the workplace and 30% in school
Ideally, it will be based on a project defined by the company and will culminate in the writing of a thesis.
Your degree
Accredited Bachelor's Degree - RNCP Level 6 Certification, Business Development and Marketing Manager
|
|
|
Course grade
Certification and diploma presentation upon completion of the training program
Demonstration of B1-level English proficiency (adapted test)
To earn the certification: successfully complete all competency modules in accordance with the graduation requirements set forth in the program’s current academic regulations.
Title: France Compétences
National Directory of Professional Certifications (RNCP)
See:RNCP Entry 40447
NSF Code: 310, 312
Publication date: April 2, 2025
Quality Indicators
Graduation rate for 2024: 97.4%
2024 Survey on the Rate of Students Continuing Their Education: 17.2%
Dropout rate during training in 2024: 6.53%
Employment rate at 6 months in 2024: 82.8%
Contract cancellation rate for contracts signed in 2024: 27.3%
Value added by the institution: data not available
VAE . Recognition of Prior Learning
This degree can be earned through the VAE program.
Admissibility Request Form:Information and Access to the Form
Need more help?Visit vae.gouv.fr for more information
Sign up and take our entrance exams—show us your potential and your motivation!
We are interested in:
Yourmotivation forjoining the Bachelor's program in Marketing & Business
Yourpotential.
Yourdesire to learn, to explore the world, to push boundaries
Target audience
Anyone wishing to earn a Level 6 (EU) degree.
Prerequisites
First year: Have completed high school.
Second year: Proof of completion of 60 ECTS credits or the equivalent of one year of post-secondary education
3rd year: Provide proof of completion of 120 ECTS credits or a two-year post-secondary degree
For all years: pass the institution’s entrance exams
Terms and Conditions and Access Deadlines
Admission requirements: application and entrance exam
Access period: immediately upon the announcement of the admissions committee's decision
Admission Policy
You have earned (or are in the process of earning) a high school diploma or equivalent.
You live in France
To register, you must:
Click the "Apply" button on this page and fill out the form.
Take the éklore-ed admission tests
Provide proof that you have earned your high school diploma before beginning the program. You must submit your high school diploma with your application in September.
Your contact: Lucile Mesnier .admissions@eklore-ed.com
You are an international student
To register and participate in our admissions sessions, you must:
Create your online accountby entering a valid email address.
Once you've logged in, you'll be able to enter your personal information.
We review yourapplication, schedule aninterview, andlet you know if you qualify
Confirm your application andpay the application fee (if applicable)
You canbegin the Campus France / visa(if applicable) and final registrationprocesses
I'm looking into the procedures for studying in France
Your contact: Alhassane ALELE.alhassane.alele@eklore-ed.com
You hold (or are in the process of completing) a two-year post-secondary degree or have completed two years of higher education (120 ECTS credits).
You live in France
To register and participate in our admissions sessions, you must:
Click the "Apply" button on this page and fill out the form.
Finally, you will need to pay the admission testregistration feeof €38 (payable online).
Once you have registered, we will contact you to provide you with all the information regarding the admissions process.
Your contact: Lucile Mesnier .admissions@eklore-ed.com
You are an international student
To register and participate in our admissions sessions, you must:
Click the "Apply" button on this page and fill out the form.
We review yourapplication, schedule aninterview, andlet you know if you qualify
Confirm your application andpay the application fee(if applicable)
You canbegin the Campus France / visa (if applicable) and final registrationprocesses
I'm looking into the procedures for studying in France
Your contact: Alhassane ALELE.alhassane.alele@eklore-ed.com
Years 1, 2, and 3: I’m in the standard track—how much will my education cost?
Admission test registration fee: €38
First year of orientation in the program (B1, B2, or B3) > Orientation and remedial course fees: €350
Total cost of the program: €7,300 per year
Year 3: I'm in a work-study program. How much does my training cost?
The training is funded by the company's OPCO and the company for the duration of the contract.
You arean employee of the company and receive compensation for the entire duration of the contract (including periods spent at school and at the company).
Useful Links
What are the target careers/job opportunities?
With a Bachelor’s degree in Marketing & Business, you will have the opportunity to continue your studies with our Master’s program orenter the workforce directly in roles focused on marketing and sales management.
You will be prepared to act as an intrapreneur or entrepreneur, thanks to the practical skills and theoretical knowledge you have developed throughout your program, including a strong awareness of sustainability and innovation issues. You will be qualified for positions such as:
Marketing Manager
Communications Officer
Product Manager
Customer Relationship Manager
Marketing Analyst
Sales Manager
Store Manager or E-commerce Manager
Community manager...
These roles will allow you to actively contribute to projects that make a positive impact while thriving in a dynamic and ever-changing professional environment.
All of our training programs are accessible and designed to accommodate participants with disabilities.
Discussing disability as early as the recruitment phase is often a key step toward a successful training program.
Being aware of a learner’s disability means being able to design a training program that takes into account their needs and the resources required to support their learning journey. Therefore, it is advisable to consider a learner’s disability as early as the registration phase.
How can I get support?
Contact:
Valérie Cassoulet at 05 59 62 98 48 or 07 87 13 13 86 or valerie.cassoulet@eklore-ed.com
Sophie Abdallah at 05 59 92 33 55 or 06 77 16 76 61 or sophie.abdallah@eklore-ed.com
Solenne Villetet at 05 59 92 33 46 or 07 65 17 60 58 or solenne.villetet@eklore-ed.com
Our team
Contact them
Grenoble Campus
Raphaël MARIAC
Admissions for Post-High School and Bachelor's Degree (3- or 4-year) Graduates
06 32 50 83 55
