by éklore-ed Sport & Technics
Sports Sales Associate
Published on February 14, 2024
Updated on February 10, 2026
Course Overview
By joining our Sports Sales Consultant training program, we’ll prepare you to become the primary point of contact for customers at your sports store. Welcoming customers, listening to their needs, and providing advice to athletes will be part of your responsibilities.
If you’re curious about the latest trends and innovations, we’ll train you on the technical aspects of sports gear and equipment, sports apparel and footwear (including sneakers), as well as sports accessories.
You will learn how to greet customers and make sales, showcase products in your department, and help with in-store promotions.
This role offers significant commercial and technical value to your sports department, and with the experience you’ll gain through a one-year work-study program, you’ll have the opportunity to advance to positions of greater responsibility.
> 2 possible specializations: cycling or multi-sport
Rhythm
Alternation
Duration of training 1 year
Admission Requirements
Senior Year of High School
CAP/BEP & 2+ years of professional experience
Specialization Multi-product
Campus
Bizanos
Diploma RNCP Level 4 Certification (EU)
Earn a state-recognized degree and specialize in sports business
Job Title: Sports Sales Consultant
Certification registered with the RNCP ( National Directory of Professional Certifications) – Level 4 (EU)
Registration in the RNCP directory determines the level and quality of professional certification, as it ensures that individuals acquire a qualification recognized in the job market.
Certification Body: CCI Pau Béarn
I am applying for the training program
What are the educational objectives?
Through this program, we’ll prepare you to become theprimary point of contact for customers atyour sports store and train you in thetechnicalaspectsofsports equipment,apparel,athletic shoesandsneakers, as well assports accessories, so that you’ll be able to:
Managing customer relationships in the context of specialty sports retail
Contribute to the sales performance of a sports retailer
Help manage the after-sales service department at a sports company
Duration
12 months in an apprenticeship, a professional training contract, a Pro-A program, or continuing education
560 hours at a vocational training center (as an apprentice)
Work-Study Schedule
Course details and schedule: please contact us.
Assessment Method
Ongoing assessment
Assessment of various skill sets through role-playing, case studies, and simulated workplace scenarios
Assessment of Professional Practice (Work Placement)
Teaching Methods
Theoretical contributions
Exercises and role-playing scenarios
Course materials provided to trainees
Welcoming customers to a brick-and-mortar sports store
Advising customers at a brick-and-mortar sports store
Managing customer inquiries for an online sports retailer
Assisting customers in a sports store with online orders
Set up the shelves in a sports store
Analyze the effectiveness of the merchandising implemented in the store
Handle cash register operations, including resolving any cash register disputes
Help keep merchandise on the shelves secure
Prepare the bike for the road
Help maintain the bike
Diagnose a cycle for after-sales service
Organizing Your Workstation in a Bicycle Repair Shop
Performing maintenance on a faulty unit
Advise the customer on how to use the product for the first time
Help maintain sports equipment
Handling a customer return through after-sales service at a sports company
Determine whether the multisport equipment brought in is eligible for after-sales service
Managing the End of Use for Sports Equipment
Course grade
Partial or full recognition of the RNCP Level 4 Sports Sales Consultant certification (EU)
Presentation of a training certificate
Title: France Compétences
National Directory of Professional Certifications (RNCP)
See: RNCP Entry 38495
NSF Code: 312
Date of approval: December 21, 2023
Quality Indicators
Graduation rate: 100%
Employment rate after 6 months: 100%
VAE . Recognition of Prior Learning
This degree can be earned through the VAE program.
Admissibility Request Form: Information and Access to the Form
Need more help? Visit vae.gouv.fr for more information
RETURNED 2026
September
How do I apply?
Visit ourNetYparéo online registration platform.
Step 1 > Complete youronline application andsubmit all supporting documents.
Step 2 > Once you have completed your application, sign up for acoaching/placement session and select the date of your choice.
Step 3 > Attend our admissions sessions in person or online.
Step 4 > Have you been accepted? Now it’s time to start looking for a company . We’ll help you through this process.
Sign up online >Log in to NetYparéo HERE
Target audience
Anyone wishing to obtain the Level 4 (EU) certification and work as a sports sales consultant.
Prerequisites
Pass the institution’s placement tests and have:
A Level 3 (EU) qualification + 2 years of professional experience in the field
That is, a first-year course of study that has been validated by progression to the final year
Terms and Conditions and Access Deadlines
• Admission requirements: interview and placement tests
• Estimated waiting time: 1 to 8 months
I'm in a work-study program. How much does my training cost?
Whether you are on an apprenticeship contract or a professional training contract,your training costs arecovered.
The host company covers the training costs.
You arean employee of the company and receive compensation for the entire duration of the contract (including periods spent at school and at the company).
Useful Links
WORK-STUDY SALARY CALCULATOR GOUV.FR
For other types of businesses, please contact our advisors for assistance with securing financing.
What kinds of assignments will I be preparing for through this program?
Acquire theoretical and practical knowledge of sales in a sports store,
Quickly develop all the required operational and interpersonal skills,
Prepare for a career as a sports sales consultant and master the technical aspects of sports equipment
Join the sales teams at sports retail and distribution companies.
What are the target careers/job opportunities?
Salesperson
Experienced Salesperson
Sales Associate
Technical Sales Representative
Sales Associate
All of our training programs are accessible and designed to accommodate participants with disabilities.
Discussing disability as early as the recruitment phase is often a key step toward a successful training program.
Being aware of a learner’s disability means being able to design a training program that takes into account their needs and the resources required to support their learning journey. Therefore, it is advisable to consider a learner’s disability as early as the registration phase.
How can I get support?
Contact:
Valérie Cassoulet at 05 59 62 98 48 or 07 87 13 13 86 or valerie.cassoulet@eklore-ed.com
Sophie Abdallah at 05 59 92 33 55 or 06 77 16 76 61 or sophie.abdallah@eklore-ed.com
Solenne Villetet at 05 59 92 33 46 or 07 65 17 60 58 or solenne.villetet@eklore-ed.com
Our team
Contact them
Grenoble Campus
Tifany HUGARD
Training Coordinator
0476488156
Bizanos Campus
Ghislaine MARES
Training Coordinator
05 59 62 98 47
Partner Companies
Our network of partner companies is key to helping our students enter the workforce and demonstrates our commitment to making a positive impact on local communities. For 40 years, this network has placed its trust in éklore-ed and has provided our students with real opportunities for work-study programs, internships, and employment and career prospects.
