Business Unit Manager
Business Unit Manager
Business Unit Manager
Published on September 18, 2025
Last updated on February 13, 2026
Course Overview
With your high school diploma in hand, enroll in the Business Unit Manager program at éklore-ed! This program gets right to the heart of the matter: practical, career-focused instruction and real-world preparation for the business world.
Over the course of two years, you will develop the business and financial skills needed to manage the operations of a permanent or temporary profit center. Prepare for a career that will enable you to handle the marketing, consulting, and sales of goods or services, as well as in-store marketing by optimizing merchandising and complying with applicable regulations based on the nature of the products or services. Participate in the day-to-day administrative and financial management of the retail location and ensure the optimization of inventory management and/or service provision.
This two-year work-study program leads to a Level 5 RNCP certification, a state-recognized diploma.
Admission OUTSIDE THE REGULAR APPLICATION PROCESS.
Rhythm
Alternation
Duration of the program 2 years
Admission Requirements
High School Diploma
Specialization Operational Sales Management
Campus
Pau
Diploma RNCP Code 36141 • Level 5 (EU)
Earn a state-recognized degree and specialize in the management and operation of a profit center.
Title: Business Unit Manager (BUM)
Certification registered with the RNCP (National Directory of Professional Certifications) –Level 5 (EU)
Registration in the RNCP directory determinesthe level and quality of professional certification, as itensures that individuals acquire a qualification recognized in the job market.
Certification Body: CCI France
I am applying for the training program
What are the educational objectives?
Through this program, we will prepare you to become theoperational manager of your profit centerso that you will be able to:
Implement phygital sales and marketing initiatives designed to boost sales for your business unit while maintaining the brand’s image.
Market the business unit’s products and services by strengthening relationships with your customers to ensure their satisfaction, build loyalty, and convert their interest into purchases.
analyze trends in your revenue and sales to identify new initiatives that can help boost them, and place orders to ensure that products and services are available to your customers.
help organize the day-to-day operations of the retail unit by creating schedules and leading the team to ensure optimal management of the sales floor.
Duration
24-month apprenticeship contract
Work-Study Schedule
Course details and schedule: please contact us.
Assessment Method
Ongoing assessment
Assessment of various skill sets through role-playing, case studies, and simulated workplace scenarios
Assessment of Professional Practice (Work Placement)
Teaching Methods
Theoretical contributions
Exercises and role-playing scenarios
Course materials provided to trainees
Analyze the market and position your business
Analyze the customer experiences offered by competitors
Identify emerging consumer trends
Optimizing the customer experience on the sales floor
Boost sales through innovative promotional campaigns
Enhance the appeal of the business unit through omnichannel communication
Manage a project
Analyze customer characteristics
Customize the welcome message across different sales channels
Advise, persuade, and sell
Handle complaints
Build customer loyalty
Monitor business metrics and prepare reports
Analyze the results and suggest areas for improvement
Optimize product orders
Monitor product receipts
Help organize employees' work and schedules
Ensure compliance with health and safety regulations
Monitor and optimize the execution of activities
Managing conflicts within the team
Supporting and training employees in the workplace
Your degree
Business Unit Manager
RNCP Level 5 certification, a state-recognized diploma
Title: France Compétences
National Directory of Professional Certifications (RNCP)
See:RNCP Entry 36141
NSF Code: 312p
Date of validation decision: January 26, 2022
Quality Indicators
Graduation rate: first academic year of 2026
Rate of students continuing their education: first academic year of 2026
Employment rate at 6 months: first school year of 2026
VAE . Recognition of Prior Learning
This degree can be earned through the VAE program.
Admissibility Request Form:Information and Access to the Form
Need more help?Visit vae.gouv.fr for more information
Sign up and come in for an admission interview—show us what you’re capable of and how motivated you are!
We are interested in:
Yourmotivation forjoining the Business Unit Manager training program
Yourpotential.
Yourdesire to learn, to explore the world, to push boundaries
Target audience
Anyone wishing to earn a Level 5 (EU) degree.
Prerequisites
Hold a Level 4 diploma or a high school diploma and pass the institution’s entrance exams
or
3 years of professional experience in the retail sector and successful completion of the institution’s entrance exams
Access Information
Admission requirements: Outside of Parcoursup – Application and interview
Access period: upon the announcement of the admissions committee's decision
I'm in a work-study program. How much does my training cost?
If you are on an apprenticeship contract, your training costs are covered.
The host company covers the training costs.
You arean employee of the company and receive compensation for the entire duration of the contract (including periods spent at school and at the company).
Useful Links
What are the target professions?
Store Associate (Products/Service)
Assistant manager
Team Leader
Team Leader
Store Manager
Specialty Store Manager
In-Store Sales Associate / Assistant Food Department Manager
Junior Team Leader
Assistant to the Drive Manager
Junior Department Manager
Department Manager
Assistant Manager, Non-Food Department
Category Manager
All of our training programs are accessible and designed to accommodate participants with disabilities.
Discussing disability as early as the recruitment phase is often a key step toward a successful training program.
Being aware of a learner’s disability means being able to design a training program that takes into account their needs and the resources required to support their learning journey. Therefore, it is advisable to consider a learner’s disability as early as the registration phase.
How can I get support?
Contact:
Valérie Cassoulet at 05 59 62 98 48 or 07 87 13 13 86 or valerie.cassoulet@eklore-ed.com
Sophie Abdallah at 05 59 92 33 55 or 06 77 16 76 61 or sophie.abdallah@eklore-ed.com
Solenne Villetet at 05 59 92 33 46 or 07 65 17 60 58 or solenne.villetet@eklore-ed.com
Our team
Contact them
Pau Campus
Melissa OUCHENE
Admissions After High School
06 58 62 14 01 • 05 59 92 64 64
Pau Campus
Lucie GRACIA
Admissions After High School
06 66 86 72 26
Campus Life
