3-Year Program

The Bachelor of Science (BSc) in International E-Business program allows students to gradually acquire the fundamentals of management, digital marketing, and data analysis as applied to e-commerce.

Languages of instruction: French / English

Year 1: Understanding the Fundamentals of Business

Students learn the fundamentals of management, economics, and market analysis.

Main courses:

• Management

• Microeconomics

• Macroeconomics

• Statistics

• Consumer Behavior

• Market Research and Forecasting

• Econometrics

• E-commerce

• Introduction to Cross-Border E-Commerce

• International Trade Practice

• International Trade in Services

• Cross-border E-commerce

• Cross-Border Intellectual Property and VAT

• Frontiers and Cases in Cross-Border E-Commerce

Objective: To understand the economic environment and consumer behavior in a digital context.

Year 2: Developing Digital Skills

Students gain a deeper understanding of digital marketing strategies and customer relationship management.

Main courses:

• Digital Marketing

• CRM & Experiential Marketing

• Social Media and Influencers

• International Accounting

• Intercultural Management

• Large Language Model Applications

Objective: To design and implement marketing strategies tailored to digital and international environments.

Year 3: Driving E-Business Performance

The final year is devoted todata analysis and managing e-commerce operations.

Main courses:

• Cross-Border E-Commerce Data Analysis and Business Intelligence Decision-Making

• Innovation and Entrepreneurship in Cross-Border E-Commerce

• International Trade

• Smart Logistics and Supply Chain in Cross-Border E-Commerce

• Applied Projects and Case Studies

• Professional Literature Search and Thesis Writing

• Thesis (Design)

Objective: To analyze the performance of digital initiatives and make data-driven strategic decisions.

What teaching methods are used?

The training program is based on active learning:

• real-world business case studies

• group projects

• simulations and data analysis

• presentations by digital professionals

• research projects addressing e-business issues

This approach enables students to develop skills that are immediately applicable in the workplace.

What skills are developed?

By the end of the course, students will be able to:

Implement an e-business strategy

• analyze digital markets

• identify opportunities for growth

• develop an e-commerce strategy

Driving Digital Performance

• analyze marketing and sales data

• use business intelligence tools

• measure the performance of digital campaigns

Managing Digital Customer Relationships

• develop CRM strategies

• optimize the customer experience

• drive customer loyalty

Develop international projects

• understand the dynamics of international trade

• work in a cross-cultural environment

• adapt digital strategies to international markets

What are some possible career paths?

After earning a Bachelor of Science in International E-Business, graduates can pursue careers such as:

• Digital Marketing Manager

• E-commerce Manager

• Social media manager

• CRM Manager

• Digital Business Analyst

• Digital Strategy Consultant

Graduates can also pursue a specialized master’s degree in digital marketing, data marketing, or international management.

What are the admission requirements?

• High school diploma or equivalent

• Interest in digital technology, business, and innovation

What is the selection process?

• Application Form

• Review of academic records

• Job Interview