by éklore-ed
Bachelor's Degree in International Wine and Spirits Business
Issued by a prestigious university
Published on July 6, 2026
Updated on July 6, 2026
Course Overview
Play an active role in promoting wines and spirits on the international stage!
The Bachelor's Degree in International Wine and Spirits Business trains future professionals to develop, promote, and market French and international wines and spirits in global markets.
At the intersection of international trade, marketing, wine culture, and management, this program addresses the needs of a sector that is emblematic of the French economy and strongly export-oriented.
Rhythm
Classical
Alternating
Duration of the program 3 years
Admission Requirements
High School Diploma
Specialization International Business
Campus
Pau
Degree Bachelor's degree
Why choose éklore-ed and the Bachelor's Degree in International Wine and Spirits Trade?
A school renowned for its management programs
A program specializing in the development, promotion, and marketing of wines and spirits in global markets
A career-oriented educational approach
An international environment
A network of partner companies
I am applying for the training program
Why choose this bachelor's degree program?
The Bachelor’s Degree in International Wine and Spirits Trade is designed for students who are passionate about business, international trade, and premium products, and who wish to pursue a career in a global industry where expertise, culture, innovation, and economic development come together .
Highlights of the Bachelor's Degree in International Wine and Spirits Trade
A specialization in a sector where France excels.
A program with a strong international focus.
A hands-on professional experience starting in the first year.
Close ties with producers, merchants, and distributors.
An innovative approach that integratesthe challenges of sustainable development and artificial intelligence.
Career opportunities in France and abroad.
What are the objectives of the training?
During this bachelor's program, students develop skills to:
develop a business strategy in France and internationally;
negotiate with international importers, distributors, and buyers;
master the techniques of international trade ( customs, Incoterms, logistics, contracts);
develop a marketing strategy tailored to different markets;
understand the challenges facing the wine and spirits industry;
promote France's regional characteristics , appellations, and cultural heritage;
incorporate the challenges of the green transition, corporate social responsibility, and responsible consumption.
Key Takeaways
International Trade
Wine and Spirits Marketing
Business Development
Export Management
Supply Chain and International Logistics
Wine Law and Regulations
The Geopolitics of the Wine Markets
Oenology and Knowledge of Terroirs
Sensory Analysis
Finance and Business Management
Digital Marketing and E-commerce
Artificial Intelligence Applied to Business Development
Foreign Languages
A career-oriented educational approach
The training program emphasizes a practical approach:
actual projects with wineries and distilleries;
educational wine tastings and sensory analysis (in compliance with regulations);
tours of wineries, wine cooperatives, wine merchants, and distilleries;
presentations by French and international professionals;
consulting projects and business cases;
Work-study programs or long-term internships, depending on the program.
A strong international presence
Because more than half of French wines are exported, the bachelor’s program places an international focus at the heart of its identity:
courses taught in English;
intercultural negotiation ;
possible academic mobility ;
study trips;
network of international partners;
meetings with international importers and buyers
Career Opportunities
Graduates may work in the following positions:
Export Manager
International Business Developer
Key Account Sales Representative
International Buyer
Export Area Manager
Wine and Spirits Marketing Manager
Category Manager
Wine Tourism Manager
International Development Manager
Entrepreneur in the wine industry
Continuing Education
Graduates can pursue a master’s degree in management, international business, marketing, the wine business, or luxury management in order to advance to executive positions.