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Published on : March 30, 2026
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Strategy and Sustainability in the Sports Industry: Conference & Workshop for Master’s Students
Published on: January 29, 2026
Given the challenges of transition currently facing the sports industry, responsible practices are no longer an option but a genuine strategic asset. Through an inspiring meeting with Aude Pénouty, CSR Project Manager at EuroSIMA and UESC Nouvelle-Aquitaine, éklore-ed students explored new ways to innovate while integrating ethics, sustainability, and positive impact. A hands-on immersion at the heart of the sports sector’s transformations.
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An exploration of responsible and innovative practices to transform the sports sector
Aude Pénouty, CSR Project Manager at EuroSIMA and USC Nouvelle Aquitaine, visited the students and gave a lecture on ethical and sustainability strategies in the sports industry.
Sustainable development, ethics, sustainability, and economic and social transition—illustrated by a few concrete examples—have highlighted the importance of this approach from both a strategic and operational perspective for sports companies.
In workshop mode, the students were able to challenge themselves in groups and reflect on the concepts they had explored with Aude. Each group brainstormed and presented a proposal for a sports-related product or service, with a vision of positive impact while taking into account ecological, economic, and social transition factors.
A great way to put yourself in the shoes of others and take a comprehensive look at a development project while incorporating responsible practices into your thinking.
has emerged as a key player in the sports industry alongside its partners UESC and EUROSIMA
The Eklore-ed ecosystem includes long-standing partners such as EuroSIMA and UESC, respectively:
EuroSIMA: The leading European action sports association. EuroSIMA aims to bring together companies in the action sports industry and promote their authenticity.
UESC: The leading trade association for companies in the sports, recreation, cycling, and active mobility sectors.
In 2026, following three years of fruitful collaboration betweenUNION Sport & Cycle (UESC) and EuroSIMA, a major new milestone was reached: the creation of UESC Nouvelle-Aquitaine (or UESC-NA), the USC’s first regional chapter.