Together with Alexandra, we look back on our years at business school: the student council, the galas, the collective energy, and the responsibilities we took on at a very young age. These experiences shaped us just as much as our classes did. Then came our first steps into the professional world, the doubts, the confirmations, and the turning points.

 How does one go from organizing student events to heading up the marketing department of a national federation?

How do you find your place in a constantly changing professional world?

And above all, how do you stay true to your values?

 As our conversation unfolds, Alexandra gives us a behind-the-scenes look at her role as CMO: storytelling in support of artisans, the digital transformation of a deeply human sector, and the challenges of creativity and authenticity. She also talks to us about the “Real Life Starts Here” campaign—a phrase that resonates far beyond the realm of marketing.

 This episode is a heartfelt and intimate conversation centered on a fundamental question: What is “real life”?

Is it a specific moment, a turning point, an encounter… or a path we choose to nurture every day?

 A lively discussion about commitment, passing on knowledge, boldness—and the beauty of building a life that reflects who we are.

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The Éklosion podcast explores the life stories, professional journeys, and key moments of transformation that have shaped remarkable careers.